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FREE
OUTSTANDING TUTORIAL
(and deeper education
about the Chet Holmes approach toward doubling sales):
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How to build
the ultimate business
(large or small)
in only one hour per week
By Chet Holmes
Helping
you build the ultimate business by working on your business just
one hour per week!!!
The
trick is that this one hour per week has to be proactive, versus
reactive.
Unless you just opened your business in the
last 12 months, chances are that you are highly reactive
in your business. This means that each day you come in and react
to the various activities in the business, and that there is not
a lot of proactive time spent deliberately improving various aspects
of the business, from time management to marketing and sales.
The crucial difference in creating the ultimate business is when
you sit down in a proactive manner and go about addressing the
various nooks and crannies of your business, until each area is
polished to a fine luster. In a moment, we will expertly and deftly
outline which areas should be polished.
The
Biggest Problem Owning A Business Today
In 1991, a research project that our company
conducted for Pacific Bell revealed that the average consumer
was besieged by 2000 commercial messages each day. In 1994, a
new study we did for Thomson Newspapers revealed that the commercial
clutter was now at an astonishing 3000 messages per day. Some
sources say that the commercial clutter today is at 30,000 messages
per day!
What
has all this done to your dollars?
For one thing, the commercial clutter has virtually
tripled the cost of sales today over just ten years ago. And it
would be nice if tripling the cost of sales also meant that our
sales efforts were now three times more effective. They're not.
Sales effectiveness has fallen by 50%. Meaning, today we pay three
times as much to get half the result that we got just ten years
ago. The point, it's very hard to get noticed in the new millennium.
Less
mystery in the information age
Great selling is great educating. Once upon
a time, no one really knew what made great salespeople. It was
a mystery. Some thought all it took to be good at sales was a
good personality; some thought it was the courage to ask for the
order, etc. Today, many studies tell us precisely what makes excellent
salespeople. And the single most important trait found in all
top producers is unbridled passion to help the customer, even
if they resist you all the way.
Top producers really believe that what they
sell is valuable and important. But top producers also do several
other things, which can be easily modeled and then built into
your organization. When you do this, business will sky rocket,
but also, everything will simply run a heck of a lot better.
Work
On The Business, Not Just In The Business
Michael Gerber, a colleague, wrote a great book
entitled "The E-Myth." The "E" stands for
"Entrepreneur." In a nutshell, Michael wrote that the
problem with most practitioners who have a highly developed skill
in a particular area is that they think they are also entrepreneurs.
A great mechanic thinks he can run a successful garage. A great
chiropractor thinks he can run a successful chiropractic business,
or a great cook thinks they can be a great restaurateur.
Just because you are good at the service
you want to offer, does not mean that you will be good at running
the business that offers
this service. The fact is that running a business requires different
skills than working in a business. As my friend Michael puts it,
you have to work on the
business, not just in
the business.
Two
traits of people who go from zero to $100 Million
It is fascinating to study what makes the difference
between a person who owns a corner store that stays a corner store
or a person who owns a corner store that becomes Wal-Mart. Our
company has studied this extensively, but let us at least share
two of the traits for now. The first and most important trait
is decisiveness.
The person who is going to run an empire (whether hired into the
position, or building it from scratch) is a very decisive person.
These are the people who make the big decisions,
often with a total lack of proof. They use their gut instincts.
They make the decisions to pursue a path that others are too timid
to pursue. They make the decision to change direction, hire new
people or fire weak people. The bottom line, they are decisive
and they are decisive quickly, they simply don't hesitate.
The second trait, we can help you with more
readily than decisiveness,
because decisiveness is a more innate personality trait that is
difficult to teach people (though not impossible, and you'll see
how). The second trait of empire builders, or at the very least,
successful people who have a business that runs without them,
is that they use the three P's. Without these you cannot build
a successful business, period.
Running
a business requires the three P's:
Policies, Planning and Procedures.
One hour per week, if you're smart, you are
going to sit down with your staff with the three P's in front
of you and you are going to engage in the proactive
process of improving every area of your business.
Wal-Mart simply would not ever become Wal-Mart
if they didn't have a policy for every little thing that goes
on in the store. You cannot grow an organization unless you have
excellent policies, procedures and constant planning sessions.
If you don't have the three P's
If you don't have the three P's, it's up to
each individual employee to decide everything from customer treatment
to sales procedures to even filing systems. Without a constant
focus on the three P's, everything in your organization will vary
according to the individual talent, skill and even mood of each
employee. Make it clear to everyone how everything is supposed
to be done. Do this in one-hour sessions each week. In a larger
company this is done by department, with a separate weekly meeting
for management of the various departments. In a smaller company,
under 20 employees, do it with the entire staff.
In this one hour, keep taking different areas
of the company to polish and perfect. We teach a very effective
technique for really getting the most out of your one hour, but
even without further help from us, be determined to have at least
one proactive problem, solving, move-the-company-forward one hour
per week (for larger companies, have one per department).
12
Competencies, One Hour Per Week
After thousands of consulting sessions and extensive
research on behalf of our clients, we've discovered that there
are 12 areas of competency that make for an excellent organization.
If you will focus on these areas, once per week, for one hour
per week, you will start to see a marked improvement in your business.
The trick is that your effort will be proactive
and, more important, consistent.
The lessons we've learned about consistency have taught us that
it is the only way to really improve anything. The secret to great
accomplishment in karate is not in learning 4000 different moves.
There aren't 4000 different
moves in karate. There are 12 moves. Becoming a master is not
about doing 4000 different moves; it's about doing 12 moves, 4000
times each. The same is true for all areas of accomplishment.
Golf, tennis, sales, customer service, ALL areas of competency
require repetition of fundamentals.
Sales
as An Example
Anyone who has ever managed salespeople knows
this to be true: One salesperson is good at follow up, but has
a tough time getting in the door. Another salesperson is great
at getting in the door, but has a terrible time at follow up.
Another salesperson closes like a champion, but has poor rapport
skills, while another salesperson has excellent rapport skills
but is very soft in the close.
These are all skill areas, and what we consider
to be the "basics" of selling. The salesperson who is
weak at follow up will only become good at it when there are standard
procedures of minimum acceptable behavior. And so on for every
area of your company.
The
true secret to improvement in your company
How many times have you come back from a seminar
with an idea that you knew was great, only to have the idea go
nowhere. You explained it to your staff. They agreed it was a
good idea. They agreed to try it. They even DID try it. It even
worked, and within a few weeks, no one was doing it anymore. What
happened?
The 12 areas of competency that are listed below
will do very little for you if you do not consistently
revisit them. Greatness is not accomplished by an event (a one
time idea or inspiration); it is only accomplished by a process.
A diligent and consistent process.
We recommend that you rotate the 12 areas of
competency every 12 weeks. Go over one of the 12 areas once per
week for an hour per week. This is three months of positive proactive
working ON the business.
At the end of the 12 weeks, however, comes the
real secret. Begin again with the first area, and go back through
all 12 competencies again over the next
12 weeks. With this process, you will run through these 12 areas
four times within a single
year. That's how you make
real progress. Each time you go through the 12 areas, choose another
single task/area of business/skill/issue on which you will focus.
Take that area and apply the three P's. Work on how you can make
plans, policies and procedures that will improve and enhance each
given area.
The
12 Areas of Focus To Transform Your Business
1) Skill Enhancement
Through Training
Most people do not take the proactive time, on a regular basis,
to engage in the three P's. When you do, your business improves
on all fronts, and so do your skills. But this cannot happen with
you working alone, trying to fill in your people casually here
or there. Whether you have one part time employee, or three thousand,
in order to build a great team in which everyone is on the same
page, you must involve your staff in the process.
Tell your staff that you want more and better procedures, policies
and plans on how to improve the business and make it run better.
If you want a business that can run without you, you need a policies
and procedures manual. Most would think this is a daunting task,
but we'll show you how it can be done easily and in only one hour
per week.
Building a "three P's" manual will enable you to grow
your business more effectively. Look at each area of skill necessary
to run a business, choosing one small item or area at a time,
and then look at what type of training and/or how the three P's
might make the area improve. There are also many different ways
to help people learn. Find which ways work best with which individuals.
Again, we can show you dozens of ways to implement anything, but
with or without our help, YOU need to be proactively attempting
this on your own.
2) Strategy Vs. Tactics
This single area of competency could be the most important of
all. Most executives that we've worked with, in the biggest companies
in the world, are so tactical that they don't even understand
strategy, even when it is painstakingly explained to them. To
understand this important competency is to multiply all of your
marketing abilities without spending a single additional dollar.
"Strategy"
is the overall impact, the ultimate position that you would like
to have in the market. "Tactics"
are the things that you do to achieve that position. Every tactical
interaction (meeting with a customer or any other situation where
you come into contact with current or potential customers) can
be a significant strategic opportunity. Every tactic (an ad, a
direct mail piece, a trade show, a sales call) can be a significant
strategic opportunity. The question becomes, do you have an ultimate
position in mind, first as a company and second, for each particular
strategy?
Let us give you a few ideas here. Here's a great
strategic position to which any company could hope to aspire:
"To be the best known, most trusted and respected company
in your target market." If that is your overall goal,
than you have to ask what your tactics do to achieve this important
goal. If your salesperson is simply trying to make a sale, then
they are operating tactically.
If you can think strategically, then you must
be asking yourself "what's the most I could hope to accomplish
with each tactic?" If your answer is: "To make a sale," then
you will always be chasing the sale of the day, and NOT building
anything sustainable. For example, let's list other objectives
you could achieve with the same tactic, given the right thoughts,
plans, policies and procedures:
| 1)
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To build in brand loyalty so
they ALWAYS want to buy from us whenever they need our type
of product or service. |
| 2)
|
To generate referrals from every
current, past and new customer. To do this you must have highly
motivational policies, plans and procedures built into each
aspect of your tactical deployment. |
| 3)
|
To be respected above all our
competitors. Again: great goal, but what are you doing at the
tactical level to have THIS actually occur? |
We could give you at least six more additional
strategic objectives for each tactic, but the point is that you
need to be thinking and acting strategically so that your tactics
maximize.
Meaning, if you place an ad in a newspaper or
magazine to attract new customers, does that ad appeal to the
broadest possible audience? Let's take a chiropractic ad as an
example. Most chiropractor advertising is completely tactical.
Their ads say things like: "Smith Chiropractic, we'll get
you out of pain quickly."
Studies show that only 16% of the population
use chiropractic, while fully 85% of the population complains
of neck or back problems (back pain is the second most common
reason for visiting a medical doctor). The majority of people
have not yet pursued chiropractic care, are not interested in
chiropractic care, and may even be against chiropractic care.
Therefore, the minute you put the word "Chiropractor,"
or "Chiropractic" in the heading of your ad, you just
reduced the potential appeal of the ad. How about a heading that
says something like: "If you suffer from back or neck pain,
there are three things you better know."
An ad with a headline like this has a broader
appeal. This heading appeals to 85% of the population,
whereas an ad with the word "chiropractic" in it immediately
limits the draw power of the ad to only those who are, as of the
moment they see the ad, actually in the market for a chiropractor.
Limited, versus broadest possible appeal. This is another example
of strategy versus tactics. Don't worry if you haven't fully grasped
this concept, or if you would like to further explore it, we have
tons of help if you want it. Meanwhile...
One hour every 12 weeks, think about strategy
versus tactics. Take a look at your tactics, and think about how
much more you can accomplish with each. Look at everything in
your business, from the way the phones are answered to using your
brochure, to the education process with customers. These are all
"tactics." Strategy
is what you do with each one of these tactical opportunities in
order that every situation is maximized.
3) Get Customers
Once every 12 weeks, think about new and different ways that you
can attract customers. But don't just act randomly; see if you
can add ideas to what's working now. And then try adding a few
more ideas to attract customers. Just by sitting around talking
about this, by having the objective
to think of more ways to get customers, you will begin to develop
ideas. Most companies only deploy a handful of ways to attract
customers (how many can you think of right now? Six? Ten?) Our
organization has developed a program entitled "66 Ways To
Get Customers." This came from focusing on it continually
over a several year period. Try to build "The 22 Ways (or
whatever number) that Your Business Attracts customers."
But focus on it for a proactive hour, at least once every 12 weeks.
4) Effective
Presenting
You must keep focusing on your presentation skills and the presentation
experience. What will make you more and more effective at communicating?
What will make every communication experience more effective?
Studies show that 85% of all motivation is optically stimulated.
Can you build some visual aides that will help you communicate
more effectively? What are the rules for putting on a great presentation?
If you own a retail store, how do you present yourself? If you're
in business to business or business to consumer, have you looked
at what really attracts people to your business and how you present
yourself? Visuals are critical. If you COULD do a formal presentation
to sell to customers, what would it contain? How many times have
you looked at this area? How about looking at it at least one
hour every three months (12 weeks)?
5) Master The
Telephone
The telephone is your best weapon for getting more business from
current customers. What policies procedures and plans can you
add that will more effectively utilize this important device?
Look at every way the telephone is used in your organization and
list what the current procedures are and how they are implemented.
Then set about improving them. Also, how can the telephone be
used for area six, below?
6) The 12 steps
To Capture Your Best Buyers
Get in front of as many "buyers" of your service as
you can. What is your program to help you get more and more exposure
with potential and current buyers? We recommend that you build
a special program for (what we call) your "best buyers,"
and then work on them regularly. No matter what business you are
in, there are always better buyers rather than all buyers. Focus
on your best buyers and your business will grow much more dramatically
than it ever will by focusing on "all" buyers. Why?
Because there are fewer best buyers than there are all buyers
and that means it's even cheaper to focus on them than on all
buyers.
This works better than you can imagine. We have
a fabulous program in this area that has helped many a business
virtually double sales in 12 to 15 months flat. We call it "The
Dream 100 Sell." Who are your dream clients? Do you have
a special program just for them? Build it and they will come.
7) Follow Up
It's one thing to get a "best buyer," what is your program
for keeping them? Once every twelve weeks, think about how you
can better follow up with customers and with organizations to
build better and better relationships. The most successful businesses
have extremely strong relationships with their customers and the
surrounding community.
Is your follow up planned out or is it up to
each individual to do what they think is best? An ounce of planning
equals of pound of results. Spend an hour every 12 weeks on this
important area. That may not seem like enough time, but how much
time are you spending on it now? Start with an hour. The reason
most people don't' really change their organization for the better
is because they try to do big things. Ultimately, the longest
journey begins with but a single step. It's the little steps that
equal the big result. Get started with only an hour per week.
8) Time Management
Your productivity and the productivity of your staff can double
and triple if you become more and more organized. Plan your days
more effectively, and you will be amazed at how much more you
can get done. We have developed a program entitled "The Six
Steps To Time Management." This was developed over a long
period of studying dozens of time wasting time management courses.
Time management shouldn't take a lot of time. Once every 12 weeks,
sit down with your staff to develop more and better procedures
for time management. You can get our help here but with or without
us, YOU have got to work on this area.
9) Goal Setting
Institute regular goal setting for yourself and your staff. Goals
direct us; provide us with higher results, because they focus
on results. Goal setting is highly proactive, versus reactive,
which is how most businesses function. Look at each of the 12
competencies once every three months (12 weeks) and set out some
goals for each. Have goals to increase your monthly new customer
tally. Institute goals for improving productivity, etc.
10) Traits
Of Overachievers
You must institute ideal behavior and motivate yourself and your
staff to try and overachieve. What kind of behavior would be above
and beyond the call of duty? What would make all your customers
feel particularly special? Eventually, by working with your staff,
you might develop as many as ten traits of overachievers and those
traits can be posted for all current and new employees as you
grow and evolve. Make it clear to everyone the behavior that is
expected from them. We've built a program like this and you can
have it for pennies of what it cost us to develop, but you can
also develop your own. The point is, you can't improve anything
if you're not focused on it.
11) Hiring
and Motivating
Once you establish these traits of overachievers, as mentioned
above, you now have the foundation by which to hire and motivate
your staff. In the future, look to hire people who are more apt
to behave like overachievers. When we put ads in the newspaper
for new staff, we end our ads with "we don't hire backgrounds,
we hire superstars."
This ad attracts some unusual people, but it
also attracts some very bright superstar performers who might
not have the ideal background, but who adapt very, very quickly
and also end up outperforming people who might have the perfect
traditional background. Additionally, if you want to motivate
certain behavior, think about ways to reward said behavior. Run
contests and give bonuses when certain behavior is performed as
desired. A quarterly bonus of $200 costs you very little, and
can result in $50,000 in new business if your entire staff gets
behind a yearlong push to increase customer purchasing.
12) Understanding
The Sales Process
If you analyze the steps that a customer goes through in order
to make a decision to purchase, and then you break down those
steps, and focus on improving them, you will become better and
better at that process. In every field there are steps that a
person goes through in order to make a decision to purchase. What
are the steps that your customers go through in order to make
a decision to purchase your types of products or services? How
can you improve your ability to enhance each of these steps? Break
it down and work on it once every 12 weeks. You will absolutely,
positively improve if you do this.
The
magic key
The important thing is consistency. If you consistently approach
each of these areas, at least one hour per week, forever, you
will experience an ever-improving organization that becomes bulletproof
in the face of the massive change and onslaught of commercial
clutter. Within these 12 areas, our particular company has found
2400 subtle little areas of potential improvement, all however,
are centralized around the core 12 areas mentioned above. Consistently
focusing on a few core areas of improvement will do more for your
organization than 100 one-day seminar events. Great seminar events
are like great comedy shows. You remember that they were funny,
but you can't recall any of the jokes. Very little occurs from
a one-day seminar event. Except that it may provide the vehicles
to begin the change you've needed. Once the motivation is there,
a great deal can occur from a constant focus on a few simple proven
areas. So in the future, when you DO attend event training programs,
make a determination that there will be at least a handful of
things that you will commit to forever.
How
To Get More Information On The 12 Competencies
We are about to tell you about some programs that we've created
that we think can really help you. Throughout the following section
is a lot more wisdom about building a great company. So bear with
the product mentions, as we provide you with what you will find
to be even more valuable information about improving a company.
Jordan Productions and Chet Holmes have built
what has been called "The Most Powerful Program For Building
a Business." We named the program "Mega
Marketing & Sales." "Mega"
means times a million. That could certainly refer to the millions
we invested in this program, but we hope it more accurately refers
to what a program like this will be worth to your business. And
though the title only mentions "Marketing & Sales,"
there is tremendous insight and information in this program about
management as well.
Prior to the small business program we are about
to discuss, the only way to get the material outlined in this
write-up was to have a live Jordan Productions trainer come to
your location for an extended period of time and help integrate
this material into your organization. The lowest rate we charge
for a live program is $80,000. Naturally, these programs are excellent
and totally customized, and clearly worth the investment that
many companies have made with our organization. However, an investment
of $80,000 dramatically limits the number of companies that can
access this information and benefit from it.
The
Small Business Program
In late 1995, we were finally persuaded to put all of our terrific
competencies and their 2400 subtle areas of improvement into a
video training program. The reason that this is on video is because,
as we teach in competency number four, "Effective Presenting,"
there are countless statistics about how much more impact communication
has if your eyes are involved as well as your ears (three times
more impact). This extensive video training program is designed
to be used just as we have laid out in this marketing plan.
Once per week, sit down with yourself and your
staff and view one of the 12 video training modules. Each video
is about an hour long, but contains far too much information to
integrate from a single sitting.
Our video training program will provide the
expert guidance most small businesses could never hope to obtain.
We've spent millions developing the 12 competencies and the 2400
subtle areas of fine improvement, so that you don't have to. We've
had the resources and learning curve of the Fortune 500 (Chet
Holmes has had more than 60 Fortune 500 clients). You can get
all this learning curve and insight for fractions of pennies on
the dollar of what we have charged for this program in the past.
What
You Get
The videos are straightforward. We went into a television studio
and shot the information in a "professional coach" style
with high quality television cameras and several hundred thousand
dollars in computer generated graphics.
The television cameras are focused on your "coach,"
Chet Holmes, and the computer generated images, more than 3000
separate screens in the entire program, vividly illustrate all
the important points.
Chet Holmes is not a professional actor; he's
had no training in that area. What he is, however, is an executive
who, when he was in sales, was top producer at every position
held. When he became a manager, he was able to duplicate top producer
behavior in others by using all the material we put on these videos.
So sometimes he may stutter (just a little)
and sometimes he's not smiling like an announcer from Entertainment
Tonight, but he always provides high quality, well researched
and documented information used effectively by the biggest and
most successful companies in the world.
Finally,
the price
We've already told you that the live programs start at $80,000
(and go up to millions). When we first put this phenomenal series
on video, a company could have the entire program for $6000 (it's
much less now). We thought, the live program is $80,000, and there
you don't even get the original author of the material. On the
video you get the originator of the material, again and again,
which would cost a bloody fortune if you paid for that live."
Also, what's it worth to buy a "lifetime training program."
Most companies spend thousands on training and get very little
long lasting impact. This program can be used for years,
the improvement will be continuous, and the program can return
a thousand fold on its investment.
So we rolled out the program at $6000 and sold
a lot of them at that price. We priced each training module (there
are 12 training modules) at $500 (times 12=$6000), and that's
how we arrived at the $6000 price point. We have price tested
the program at many different price points.
The
price offer for today only:
Will more businesses invest if they can get the program for less?
Today, we are price testing the program at $299 per module, or
$2400 for the entire series. This is a spectacular offer. Put
Mega Marketing & Sales to work in your organization and watch
sales climb and climb. Watch your organization become the finest
run organization among any of your competitors. Have you ever
been part of a highly trained team? It's a tremendous feeling
of pride. Bring that pride to your organization today. Build black
belt performance throughout your organization.
$1200
Bonus for Buying today, our risk, not yours:
You may come back to this site forty times and find this $2400
offer, but you may come back and find it at $4000. All over the
world this same set sells for $12,000. But if you buy this today,
at this low offer of only $2400, for the finest sales, marketing
and management training program money can buy, we'll include "The
$5000 Dallas Event."
This is a LIVE event of Chet Holmes presenting
to a group of 250 business owners who each paid $5000 to attend.
We sell this live presentation for $1200, but if you buy this
program today, for $2400, we'll include this $1200 program as
a gift. If you don't think this program is the best investment
you've ever made for your business, then return the program for
a full refund within 30 days and KEEP the $1200 bonus for your
trouble. That puts us at more risk than you. You have no risk,
while we're at risk for an $1200 program if you think we've exaggerated
even one tiny bit.
Preview
For Free/Satisfaction Guaranteed
You can preview this program for 30 days and still be under
no obligation to buy. We will issue a full refund to anyone
who is not completely satisfied with this program, and let
you keep the $1200 bonus program for your trouble. Simply
return the program within 30 days and we will refund your
investment, no questions asked, no hassles whatsoever. If
you use this program as recommended, you will be among the
thousands of companies who send us their praises all the
time!
|
$150
Bonus For Free
Jordan Productions has created a 136-page workbook that includes
tests for all the training modules. The tests help you learn the
information more effectively, but they also enable you to train
others without having to sit right with them when they watch the
videos. Simply instruct them to watch the videos and let them
know that there will be a test afterwards.
One of the most
powerful concepts you will ever learn to dominate your market.
Every buyer approaches every buying situation with a loose buying
criteria that becomes more and more firm as they gather more information.
What if you could be the one to "set the buying criteria
in your favor?" This highly evolved and remarkably effective
marketing science is revealed in the video training modules in
great detail. If you invest in our video training program and
do not wish to keep it, return it for a full refund and keep the
$150 workbook as a gift from us.
Don't wait. Our offers can change daily (that's
the beauty of electronic media. There are no brochures to reprint.
We can change [and we will] this offer on the dime). Get this
program today and have a blast building a great company that takes
marketshare like taking candy from a baby.
Call
to order your product immediately: 888-663-3100
Thank you for visiting our web site!
Signed,
Chet Holmes and The Staff at Jordan Productions
About
The Author
Call to order your product immediately: 888-663-3100
Chet Holmes has worked with thousands of businesses
and has created one of the top selling training programs for small
business owners today, Mega
Marketing & Sales. Chet Holmes has conducted training programs
at many of the world's largest companies, including: Pac Bell,
Wells Fargo, Dean Witter, Citibank, Estee Lauder, NBC Television,
New York Stock Exchange, Solomon Brothers, W.R. Grace, Cluett
Peabody, Cosmair, Banker's Trust and many others. He has been
written about in The Wall Street Journal, Success Magazine, The
New York Times, The Daily News and many, many business periodicals.
He has appeared on talk shows and TV and radio programs, such
as Good Morning New York, Midday Live, NBC News Radio, ABC Eyewitness
News, etc. Chet studied karate for 22 years and owned a karate
studio on Times Square in Manhattan. He wrote and produced a karate
movie entitled, "Immortal Vengeance." He also wrote
a feature film entitled Emily's Song that he sold to Warner Brothers.
It is Chet's intention to motivate better and better selling and
marketing through his training programs and bring more mass oriented
inspiration to the general public through his feature film and
other creative projects.
Here's
what others are saying about
Chet Holmes and Mega Marketing & Sales
"Chet's
programs are simple and easy to implement, but powerful. I
worked on a project with Chet where sales increased by 700%
in just two years. He's one smart Guerrilla and you will be
too if you get his programs."
Jay
Conrad Levinson, author of Guerrilla Marketing
"In just
one hour per week, as long as you stick with it, Chet's video
based program will transform any company into an outstanding
sales and marketing machine... Not to mention that a proactive
approach, as expertly taught on Chet's videos, makes for a
really well run company. A company that can run without the
boss having to be on top of everything."
Scott
Hallman, HCC founder, Inc. Magazines 59th fastest growing
company
"We used
Chet's material when I was an executive at Times Mirror, and
now as a business owner on my own; his material is a constant
source of motivation, inspiration and practical application.
The Dream 100 Sell concept is like a revolution to most businesses.
And that's just one of 800 home run concepts on the videos."
Don
Blohowiak, Author of "Mavericks," "The Idiots
Guide to Customer Service," and CEO of Innovative Strategies.
"Chiropractors
are quintessential small business owners who function more
like practitioners than business owners. Chet's material has
helped rejuvenate many a chiropractic office as well as helping
them really run an excellent business that is highly profitable.
More than 3000 of our chiropractor members have participated
in Chet's Mega Marketing program and the endorsements are
outstanding."
Steve
Seater, Executive Director, Foundation for Chiropractic Education
& Research
"After
24 years in business, I thought I'd heard it all. Certainly,
I've taken tons of courses (literally everything) and have
always looked for a better way. The only thing I've seen lately,
that I have to say can really make a difference in the cluttered
world of today, is this Mega Marketing program. Just use it
one hour per week. A small investment with a huge return."
Ralph
Napolitano, CEO, Natural Wellness Institute
"Chet's
programs helped us increase sales by 60% in a single year,
at a time when sales flat in the entire industry. His concepts
on "resetting the buying criteria of your buyers [in
your favor] are among the most powerful I've seen."
David
Blansfield, Vice President, Practical Accountant
"Business
owners need the kind of advantage that a program like Chet's
provides. We endorsed Chet's programs to our entire database
of lawyer and accounting offices."
Mitchell
A. Russo, Founder, Timeslips Corporation
"Chet's
concepts have changed my thinking for life. The idea of 'resetting
the market's buying criteria' is brilliant. I do that all
the time now, and it has really helped us become far more
able to win against the competition."
Marc
Pearl, Vice President, Sales & Marketing Pacific Bell
"Going
through Chet's material is like walking into The Mall of America:
there was so much excellent material, I really had to take
my time with it. We've had the best year in four years and
Chet's concepts and insights definitely made a significant
contribution."
John
Draper, CEO, Landmark Calendars
"Just
one of Chet's ideas helped me get 60 new patients in 60 days.
The idea of process training has made all the difference in
my business."
Dr.
Robert Smith, Smith Chiropractic
"I would
recommend Chet's material to all of my employees."
Richard
J. Harrington, CEO Thompson International |
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